We started Forge because government services deserve better.

Not better in a theoretical way. Better in the way that matters to a small business owner trying to register a company at 11pm, or a family navigating a benefits application in a second language, or a senior trying to renew a licence without calling anyone for help. Government digital services are hard to get right. The policy is complex, the stakeholders are many, the timelines are brutal, and the people who need the service most are rarely in the room when decisions get made.

How do you take something complex and make it work for the person on the other end?

Forge was founded in 2016 by Scott Davis and Shelley Voyer. Scott came to design through human factors engineering, conducting multi-year studies of fatigue and cognitive performance during Canadian Coast Guard Arctic icebreaking operations, then the first smartphone at Nokia, then at Dell, accumulating 27 years of practice at the intersection of how humans actually behave and what systems ask of them. Six US design patents came out of that period, including one referenced in a Steve Jobs filing.

Forge was founded in 2016 by Scott Davis and Shelley Voyer. Scott came to design through human factors engineering — multi-year studies of fatigue and cognitive performance during Canadian Coast Guard Arctic icebreaking operations, then Nokia, then Dell, accumulating 27 years of practice at the intersection of how humans actually behave and what systems ask of them. Six US design patents came out of that period, including one referenced in a Steve Jobs filing.

Shelley comes from a CX lens, bringing ideas to market. She led a global games portfolio at Nokia, then launched her own children's edtech platform in 80 countries. She co-founded Forge, and, running alongside it, co-founded W Venture, a federally supported accelerator backing 58 women-led tech companies across BC. She brings a pragmatic approach to a simple question - how do you take something complex and make it work for the person on the other end?

Shelley co-founded Forge in 2016 — and, running alongside it, co-founded W Venture, a federally-supported accelerator backing 58 women-led tech companies across BC. Before that: a global games portfolio at Nokia, a children's edtech platform in 80 countries. Different rooms, same throughline — how do you take something complex and make it work for the person on the other end?

Government digital services turned out to be the hardest version of that problem: modernizing systems still running on paper, synthesizing thorny policy into new and useful services, designing solutions that work for all citizens, from seniors to kids, who are rarely in the room when decisions get made. That's the problem Forge was built to solve. And we're good at it.

Forge is a small, deliberate team. Every practitioner who scopes your project is the same person who does the work, No body shop outsourcing. Our specialists work across Canada.

Forge is a small, deliberate team. Every practitioner who scopes your project is the same person who does the work, No body shop outsourcing. Our specialists work across Canada.

Stay updated with expert insights, business tips, and the latest trends that drive success.

Stay updated with expert insights, business tips, and the latest trends that drive success.

Stay updated with expert insights, business tips, and the latest trends that drive success.