Next Level Nokia
Introducing co-creation for groundbreaking user-centered smartphone development approach
Nokia Inc. engaged Forge CEO Scott Davis to define its mission-critical Nseries device portfolio - a suite of six devices that generated 20% of Nokia's $50 billion annual revenue and nearly 30% of its operating profit. This monumental challenge required future-proofing Nseries global smartphone portfolio years before anything would be in the market to maintain Nokia’s market lead. To meet the challenge, Scott introduced a groundbreaking user-centered approach to product conception and design: co-creation.
Unlike other methods that lacked direct user involvement, the new co-creation approach gleaned insights from users early in the product development process. This innovative approach marked the first time Nokia had undertaken such an extensive user-centric initiative.
Scott led a cross-functional team with users worldwide, including Vancouver, Helsinki, New York, London, Mumbai, and Beijing. Scott's method involved:
anticipating future user needs
balancing visionary thinking with technological constraints
ensuring the right people were involved within the team and among users
A crucial aspect of this approach was users sketching their ideal phone with zero technology constraints. These user-generated concept sketches were instrumental in guiding the project's direction. Notably, the concepts created by users transcended cultural and regional boundaries, exhibiting a surprising degree of universality.
Forge realized a significant next level in user-centered design through this process.
Nokia decided to prioritize full touchscreen mono-block concepts, influencing its product development direction.
Our project equipped Nokia with a powerful tool for future smartphone portfolio development process and creation.
We contributed to the development of the N97 smartphone.
"This is better than what we got from IDEO.”
- Nokia Executive Leadership