Tween Girl Tech
Forging a relevant and inviting hardware and digital experience for an underserved market
Client: Zuzee
Challenge
Zuzee, a startup operating on a limited budget, approached Forge. The challenge? Defining an entirely new hardware and digital experience for a vastly underserved market: tween girls. The initial concept involved wearable hardware paired with an online subscription platform for sharing. Budget constraints and the highly specific demographic made this a unique challenge.
Approach
Forge adopted a user-centered design approach to validate Zuzee's original concept and recommended a strategic pivot to an online service for the initial launch. Through extensive focus group sessions and rapid prototyping with tween users and their parents, Forge gained invaluable insights that revealed a market opportunity. Interviewing kids required a nuanced, strategic, and intentional approach. Forge identified a minimum set of distinctive features that could be developed within Zuzee's budget, allowing for swift market entry.
Impact
Through their unwavering commitment to user-centered design, adherence to lean startup principles, and agile methodologies, Zuzee not only overcame the challenge of starting from scratch but also crafted a transformative digital experience that left a lasting imprint on the landscape of online photo-sharing and digital scrapbooking for tweens.
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Our user-centered design journey, adherence to lean startup principles, and agile methodologies resulted in an award-winning product and service experience.
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Zuzee’s transformative digital experience is a landmark of online photo-sharing and digital scrapbooking for tweens.
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Our platform seamlessly blends elements of gaming, social networking, photo-sharing, and digital scrapbooking.
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We addressed the unique needs of tween users and their parents and bridged a significant market gap.
"It’s so easy to use. I love how I can rotate an image and layering other stickers and pictures. It’s a beautiful UI”.
- Gayle Simpson. Mom of 2.